GoS watches onboard MS Eurodam of Holland America Line

On the Swedish national day, June 6, Gustafsson & Sjögren delivered six watches to be displayed in the high end jewellery and watch shop Merabella on the cruise ship M/S Eurodam. The shop Merabella is known for its carefully selected assortment of very special and unique items, e.g. a large collection from Fabergé is one of the current special dislays. Gustafsson & Sjögren is very proud to be one of the brands that are present on the ship.

The main models in our display are the two new new models - Lapland Ice and Lapland Sky. Their dials have a woodgrain ladder Damascus pattern which has been colored for the Sky versions and left natural for the Ice versions. This is the forst watch for which we've also made the hour indicators in handmade Damascus steel. All indexes have been turned by hand on the watchmakers lathe, polished, etched and then repolished before dial assembly. The frosty look of glass blasted stainless steel case contrasts nicely with the highgloss polished sections and other parts. All Lapland models have handmade reindeer straps that are decorated with traditional Sapmi tin ornaments.

The display also includes the first ever watch made with Damascus steel hands - Magni - with its mother of pearl dial and Damascus steel rehaut/index ring.

Eurodam of Holland America Line visited Sweden during the national day, i.e. 6 June.

 

Both Patrik Sjögren and the shop manager Shafi Saboowala are happy with the preliminary display of GoS watches.

A closeup of the GoS watch display inside Merabella.

There is a display area outside the shop as well were a GoS Lapland Sky is prominently displayed.

GoS Watches in gift shop onboard Celebrity Constellation

On 20 May, Gustafsson & Sjögren delivered six watches to be prominently displayed in the exclusive gift shop on the cruise ship M/S Celebrity Constellation. The gift shop is known for its assortment of unique items, e.g. a large collection from Fabergé is one of the current special dislays. Gustafsson & Sjögren is proud to be one of the brands that are present on the ship.

The main models in our display are the two new new models - Lapland Ice and Lapland Sky. Their dials have a woodgrain ladder Damascus pattern which has been colored for the Sky versions and left natural for the Ice versions. This is the forst watch for which we've also made the hour indicators in handmade Damascus steel. All indexes have been turned by hand on the watchmakers lathe, polished, etched and then repolished before dial assembly.The frosty look of glass blasted stainless steel case contrasts nicely with the highgloss polished sections and other parts. All Lapland models will be fitted with handmade reindeer straps with traditional Sapmi tin ornaments.

Johan Gustafsson adjusting the display

The Gustafsson & Sjögren watch display - Time to be unique

The Gustafsson & Sjögren watch display - A Damascus steel pen is added to give customers a hands on experience of the steel.

Patrik Sjögren in front of the final display layout

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New models - Lapland Sky and Lapland Ice

We have just assembled the four firs watches of our new models - Lapland Ice and Lapland Sky. The dials have a woodgrain ladder Damascus pattern which has been colored for the Sky versions and left natural for the Ice versions. This is the forst watch for which we've also made the hour indicators in handmade Damascus steel. All indexes have been turned by hand on the watchmakers lathe, polished, etched and then repolished before dial assembly.The frosty look of glass blasted stainless steel case contrasts nicely with the highgloss polished sections and other parts. All Lapland models will be fitted with handmade reindeer straps with traditional Sapmi tin ornaments.

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GoS-Report in PuristsPro

Patrik Sjögren had a meeting with Donald Corson during Basel 2010. Mr Corson is a moderator major contributor of the independent brand/watchmaker section in PuristsPro. PuristsPro is the most prominent online source of information for watch connoisseurs.
The Gustafsson & Sjögren PuristPro report

Gustafsson & Sjögren is also listed among the independents shown during Basel 2010.
BaselWorld 2010: All the Independents

Back from Basel 2010

Now I'm back from Basel and we continue to work on new models that will be unleashed in early summer. I had the opportunity to meet several contributors for the most read watch web forums, e.g. Ernie Romers from Watchuseek, Robert-Jan Broer who writes for Fratellowatches and Donald Corson who is the moderator and main contributor to the independent watchmakers forum at PuristPro.

The most common comment was that the watches look much better live than in our photos. Even our highly regarded photografer Jocke have difficulties to capture the shine, contrasts and color changes of the Damascus steel. All of them had a distinctive favourite among the new models - the Lightning - which is the closest to a dresswatch we've come yet.

/Patrik

New watches assembled pre-Basel 2010

We've just finished three new watches of which one is made to a customer (Ice) and two are new models to our collection. Magni is the one that we feel is the most spectacular of them. It boasts a new finishing that combines glass/bead blasting together with a handmade mother of pearl dial that beautifully highlight our first damascus steel hands and rehaut.

Patrik Sjögren will bring Magni and Lightning to Basel for a hands-on opportunity.

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First assembly of Magni

Our new model with Damascus steel hands - Magni - has now been assembled for the first time. It has a handmade mother-of-pearl dial with a Damascus steel chapter ring.The frosty look of glass blasted stainless steel contrasts nicely with the highgloss polished sections and other parts.

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Frosted case finishing

We have been working on a new finishing for our largest cases. The frosty look of glass blasted stainless steel contrasts nicely with the highgloss polished sections and other parts. This case will be used for the upcoming model with mother of pearl dial and Damascus steel hands.

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Damascus steel chapter ring and hands

We have been trying out ways to produce hands in Damascus steel and have decided to use Dauphine shaped hands for an upcoming model. This will be triple-first for GoS as we've decided to use a handmade Mother of pearl dial to make the Damascus steel chapter ring and hands more visible.

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Evolution of GoS reindeer straps

We've improved the design and construction of our reindeer straps and the picture illustrates straps that will replace the strap on Explosion. It is handmade by Christine Utsi in traditional Sami technique using hand tanned thin reindeer leather of highest quality.

 

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