The new exclusive Swedish watch brand, Gustafsson & Sjögren, GoS Watches, is a partnership between the bladesmith Johan Gustafsson and watchmaker Patrik Sjögren. They first met during 2007 and soon realized that they both share a deep passion for their respective crafts and for the ancient Scandinavian craft tradition. Patrik and Johan also have similar design ideals and their teamwork comes naturally even though their respective crafts are very different in character.

The hand forged damascus steel, also known as pattern welded steel, is an ancient technique of forging steel, originally used to create blades for swords. The Vikings used this technique to create blades of legendary sharpness and strength. Johan has developed an inventive way of using this forging technique to create beautiful handmade watch dials. Patrik makes watch parts in Johan's steel by combining traditional Swiss finishing techniques with the added possibilities of the handforged steel. It is a very labor intensive process to hand forge damascus steel into beautiful patterns and then produce and finish watch details in the steel. It is not possible to reproduce a damascus steel pattern, which means that every GoS watch is unique.

Both Johan and Patrik enjoy the Swedish nature and outdoor activities such as hunting or hiking in the Swedish mountains. Incorporating the Scandinavian spirit into the GoS watches is therefore another important aspect of the brand. GoS combines the highest level of both traditional artisanal techniques as well as modern production methods.

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