
On 20 May, Gustafsson & Sjögren delivered six watches to be prominently displayed in the exclusive gift shop on the cruise ship M/S Celebrity Constellation. The gift shop is known for its assortment of unique items, e.g. a large collection from Fabergé is one of the current special dislays. Gustafsson & Sjögren is proud to be one of the brands that are present on the ship.
The main models in our display are the two new new models - Lapland Ice and Lapland Sky. Their dials have a woodgrain ladder Damascus pattern which has been colored for the Sky versions and left natural for the Ice versions. This is the forst watch for which we've also made the hour indicators in handmade Damascus steel. All indexes have been turned by hand on the watchmakers lathe, polished, etched and then repolished before dial assembly.The frosty look of glass blasted stainless steel case contrasts nicely with the highgloss polished sections and other parts. All Lapland models will be fitted with handmade reindeer straps with traditional Sapmi tin ornaments.

Johan Gustafsson adjusting the display

The Gustafsson & Sjögren watch display - Time to be unique

The Gustafsson & Sjögren watch display - A Damascus steel pen is added to give customers a hands on experience of the steel.

Patrik Sjögren in front of the final display layout
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