The amount of handcraft involved in the production of the GoS watches is very high. Many parts are made of hand forged Damascus steel including the dial, crown and for the automatic watches, the rotor. This means that every GoS watch is truly one of a kind.

GoS also offers uniquely customized handcrafted watches in addition to the available models. Customers can request patterns and colors based on the broad range of Damascus techniques shown in Johan Gustafsson´s knife production johanknives.com. The name of the watch will also, as with the knives, be possible for the customer to suggest.