GoS collaboration with Louis Erard

2025 marks a return to the damascus steel roots for GoS with a new collection and a collaboration with Swiss watch brand Louis Erard, both featuring new damascus steel dials and patterns.It was a big challenge for Patrik Sjögren and GoS bladesmith Conny Persson to find a way to manufacture and finish dials in a much larger quantity than normal. Patrik initially believed that it was not possible after the first discussion with Manuel Emch at Dubai Watch Week 2021 but the proposed workflow was prototyped in 2023 and production started in 2024.
The collaboration was then announced in March 2025 and premiered during Watches & Wonders 2025.