GoS announces its first athlete collaboration
There’s a certain quiet focus required to master a craft—whether it’s lining up a crucial putt or hand-polishing a Damascus steel dial.
We are incredibly proud to welcome our first formal Swedish athlete partner to the GoS family: rising golf star Tobias Jonsson.
Tobias caught our eye not just for his meteoric climb through the international ranks—from his historic individual win at the 2022 Eisenhower Trophy (the World Amateur Team Championship) to earning his spot on the DP World Tour —but for his genuine appreciation for what we do here in Linköping. He understands that behind every great performance is a deep commitment to precision and a respect for both history and nature.
As he takes on the 2026 season, Tobias will be wearing the Sarek Frost.
"The Sarek Frost is not just a beautiful timepiece—it embodies the precision and reliability that matter in competitive golf." — Tobias Jonsson
We chose the Sarek Frost for Tobias because it reflects his own journey: a blend of rugged Swedish inspiration and world-class performance. With its award-winning "ice block" dial and customized Swiss movement, it’s built to keep pace with the best in the world while remaining uniquely Swedish.
Welcome to the team, Tobias. We can’t wait to see what you achieve on the course.
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Tobias Jonsson: The Next Generation of Swedish Golf
Tobias Jonsson represents a new wave of competitive golfers making a global impact. His career highlights include:
- National Success: Joined the Sweden national team in 2022.
- Amateur Victory: Individual winner at the 2022 Eisenhower Trophy, the 32nd World Amateur Team Championship in Paris, while competing for the Swedish national team.
- PGA Tour Debut: Won the 2024 Augusta Haskins Award Invitational, earning a start at the 3M Open.
- Professional Promotion: Earned promotion to the 2025-26 DP World Tour by finishing in the top 20 of the final Race to Mallorca standings in November 2025.
